Amritsar is the administrative headquarters of the Amritsar District in the state of Punjab, India. Located in the northwestern part of India in the State of Punjab, 32 miles (51 km) east of Lahore, Pakistan, the city has derived its name from Amrit-saagar meaning "The Ocean of the Nectar of Immortality".

It is home to the Harimandir Sahib, also known as the Golden Temple, and is the spiritual and cultural centre of the Sikh religion. It is also home to Durgiana temple and many other historic sites including Jallianwala Bagh, Central Khalsa Orphanage, which was once a home to Shaheed Udham Singh, a prominent figure of Indian freedom movement.

The city is known for its Punjabi food, and many other tourist attractions as also for its handicrafts, fabric, carpets, and light engineering goods.

For more information on Amritsar, please click here.

PITEX 2018 offers five days of business, networking, shopping and enjoyment to the truly Punjabi bonhomie. It also offers wide variety of cuisines, games for children, musical concerts, and other cultural glimpses.



  • Architects
  • Builders
  • Businessmen
  • CEOs / Directors
  • Consultants
  • Defense Personnel
  • Departmental Head
  • Distributors & Dealers
  • Engineers
  • Homemakers
  • Managers
  • Medical Professionals
  • Students & Trainees
  • Teaching Community
  • Technicians
  • Tourism & Hospitality


  • Enterprise / Management
  • Logistics, Transportation
  • Manufacturing / Production
  • Marketing, Advertising, PR, Distribution, Sales
  • Materials Management
  • Planning / Production Scheduling
  • Production / Quality Control
  • Purchasing / Procurement
  • Research / Development / Design
  • Servicing, Maintenance, Repair etc


The organisers will implement an integrated marketing and multimedia campaign backed by a dedicated PR campaign designed to reach a selective audience and win as many visitors as possible. The cumulative media reach is estimated to touch 2 million consumers across the country besides targeting HNIs, domestic and overseas business visitors.


  • Compare Competitors
  • Developing New Business Contacts
  • Exchange Information
  • Export / Import
  • Increase Specialisation / Knowledge
  • Maintain Existing Business Contacts
  • Make Purchases
  • Obtain Impression of Market Trends
  • Prepare For Buying Decisions
  • See /Find Out About Different Product Types
  • See / Find Out About New Products
  • See, Touch, Teel, Interact & Buy Experience

Campaign will include:

  • Advertisements in Print & Electronic Media
  • Jingles, Road Shows & Online Promotion
  • Cross Promotions
  • E-Mailers to Key Targets
  • Invitations to Top managers, Trade Groups, Associations, Govt. Officials, Embassies Etc.
  • Foreign Chambers of Commerce and Industry
  • Media Previews and Features
  • Nationwide PR Campaign
  • Outdoor Promotions: Hoardings/ Billboards, Etc.